Wine Category Lead

BAXUS built its reputation in rare spirits. Now we are expanding into wine, one of the largest and most fragmented alternative asset classes in the world. We need someone who knows wine inside and out to lead the category from launch.

You will own the wine vertical end-to-end: sourcing, authentication, pricing, partnerships, and go-to-market. You will work with the CEO and operations team to bring BAXUS into wine with the same rigor and collector trust we have built in spirits.

BAXUS at its core is about bringing transparency, technology, access, and liquidity to the global spirits industry, from distiller to retailer to consumer and back. We sit at the crossroads of spirits and blockchain, solving big problems for both the drink and crypto worlds. Whether it's making spirits pricing more transparent and accessible, or turning a wishlist and home bar into a live marketplace, everything we're building delivers real value to real people.

This is a startup, so it's fast, intense, and full of challenges — but also full of people who care deeply about the product, the culture, the history, the stories, and the magic of a liquid that people love and want to share with others across the globe.

We've got big ambitions and a high-performing team that moves quickly, thinks strategically, and takes pride in building products that people actually use. If you're someone who thrives on ownership, enjoys being hands-on, and wants to help shape a category-defining company, you'll fit right in.